CREATE with Care

A cinematic landscape captured during documentary production, reflecting Directed by Good’s focus on authentic storytelling, heritage, craft and the natural environment.

We believe that purposeful storytelling can do more than promote a business. It can support causes that matter.

As part of our Create with Care pledge, 5% of every creative fee is donated to a UK-registered charity.
Clients are invited to optionally add up to a further 5%, which Directed by Good will then match;
meaning up to 15% of a project's creative fee can support charitable causes.

5% from US

Every project supports one of our chosen UK charities.

5% from you

Optionally contribute up to 5% and choose a UK charity to support.

15% to Charity

We'll match your contribution,
creating a greater impact.


The charities supported through Directed by Good’s Create with Care pledge, helping purpose-driven filmmaking contribute to charitable and community impact across the UK.

Our charity partners: